An internal team of representatives that connect consumers to Invisalign providers
Align Technology’s Invisalign smile concierge program launched in the U.S. in January 2017, helping consumers who complete a smile assessment at Invisalign.com to schedule appointments with Invisalign providers of their choice, in their area.
Consumer awareness
What we do to generate awareness and demand for Invisalign treatment
As the most recognized brand in orthodontics, Invisalign’s direct-to-consumer marketing programs have driven significant volume to Invisalign providers. We strive to generate awareness and demand to the consumer audience, while ensuring that the doctor-patient relationship remains intact.
In-office marketing
What can be displayed in an office to help start a conversation with patients
We, at Align Technology, have created an array of marketing materials that support you and your practice in driving interest in Invisalign® treatment to both your existing and your new patients. These assets are aligned with our national advertising efforts and with our brand identity for an integrated look and feel, resulting in more effective messaging.
