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At a store visit, we’ll take a complimentary, digital 3D scan of a potential patient’s teeth. After the scan, we’ll show them the options for their future smile. They choose the one that’s right for them, and we’ll get them set-up with a nearby doctor. The store’s goal is to reach consumers who may not be actively considering teeth straightening and to help them learn (in a convenient retail setting) more about how Invisalign treatment can improve their smiles.”
Align Technology’s Invisalign smile concierge program launched in the U.S. in January 2017, helping consumers who complete a smile assessment at Invisalign.com to schedule appointments with Invisalign providers of their choice, in their area.
As the most recognized brand in orthodontics, Invisalign’s direct-to-consumer marketing programs have driven significant volume to Invisalign providers. We strive to generate awareness and demand to the consumer audience, while ensuring that the doctor-patient relationship remains intact.
We, at Align Technology, have created an array of marketing materials that support you and your practice in driving interest in Invisalign® treatment to both your existing and your new patients. These assets are aligned with our national advertising efforts and with our brand identity for an integrated look and feel, resulting in more effective messaging